Invictus Games London 2014

Sara Donaldson sat on the Board of Directors of the inaugural Invictus Games, responsible for ceremonies. The Opening Ceremony had a live audience of 10,000 and broadcast audience of millions. Sara led the team to manage every aspect from developing the creative concept and a compelling narrative to managing full production, logistics, scripting, onsite delivery, entertainment and military elements whilst liaising with multiple stakeholders including the Royal Household, within a challenging venue and a stringent budget. Highlights included persuading Chris Martin to compose an Invictus anthem, Idris Elba performing a reading and the Foo Fighters playing an exclusive headline set to close the games.

Donaldson Creative was also awarded the contract to oversee Sports Presentation, Opening, Closing and Medal Ceremonies for the 2016 Invictus Games hosted in Orlando in May 2016.