National Lottery 3rd License Bid

We worked on the bid by National Lottery operators Camelot to retain their licence for a third, ten-year term seeing off competition from Indian conglomerate Sugal and Damani.  Among the various tender criteria, the rival bidders needed to convey to the independent National Lottery Commission (NLC) that their plans would maximise revenue for Good Causes, with the funding demands of the London 2012 Olympic and Paralympic Games providing the backdrop to the contest.  Camelot asked us to manage and produce the initial media launch and the final bid presentation.

The media launch was a headline-grabbing event in London with key content distilled into three films.  The official bid presentation took place in a more formal environment behind closed doors.  This presented a rare challenge, with no opportunity for on-site support.  As such, all scripts, speaker performances and technical aids were developed to a stage where flawless delivery was assured.

The Commission unanimously decided that although it had received two strong bids, Camelot’s clear sales and marketing strategies meant they were better placed to generate returns for good causes and were confirmed as the preferred partner.

Between 2002 and 2014, we continued to work with Camelot on a number of projects including their 10th Anniversary celebrations, Lotto Launch and the National Lottery Showcase on the Olympic Park.

A member of the Camelot team called our contribution to the bid as “vital” specifically heralding the “military precision” with which events were planned, finalised and produced.